“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”
Tim Cook presented this blistering attack on most Silicon Valley companies in his speech at EPIC’s Champions of Freedom event in Washington, DC. Privacy concerns about your online data have always been existed ever since Google started offering their awesome web services for free but have received renewed attention since Edward Snowden’s revelations. No one can deny the truth in Tim Cook’s words. You can nod and still choose to use the services of the companies he refers to. But hopefully, you’re making that choice consciously i.e. you’re trading your privacy for free services.
I’ve been trying to move away from Google services and choose to pay for any services that its competitors offer if it is nearly the same quality . It may be near-impossible to not use services from companies that rely on your personal information to make a dime but it may help to spread them out across these companies. At least with Apple, I’m relatively sure that it is not using my private information to earn money. They charge a premium for their excellent products and I’m more than willing to pay. That way, I’m putting a cost to my privacy. Most may not and that’s fine. But it’s misleading to assume that you care about your privacy and yet have all your eggs in Google’s basket; simply because their entire business hinges on marketing your data. More than 90% of Google’s revenue still comes from advertising; a technology they learned to monetize in the mid-00s.
Apple was hated in its initial days for proprietary software and incompatibility with most hardware. That hatred was justified because if everyone owned an Apple product then the world would have fewer choices. Right now, the only criticism against Apple seems to be its high prices which is a strange protest because it begs the question of willingness to pay. Are you willing to pay what Apple asks for their products? If not, there are several alternatives out there that either compromise on quality or have hidden costs that require your private data to make up the difference. You may make an argument based on economic disparity but advertising dollars often are skewed toward the higher income demographic.
Similarly, given Android’s marketshare, if everyone is using Google products and services just because it is free, the world is worse off because not only are you tied into their ecosystem but also are subject to their targeting algorithms for marketing and advertising. But Google is smart. They often provide opt-out settings so the tech-savvy people who fill the comment threads can stand above the fray and claim that they’re not being taken advantage of. But for all the tech savviness, they forget the arguments they made against Apple and neglect the fact that most people do not opt-out and that makes everyone worse off. Further, you cannot opt-out of certain services. Just try to disable your search history and then try to use Google Now. Obviously, it wouldn’t work but you fail to see why it isn’t in Google’s interest to make it work. I’ll definitely not be using Google’s new fangled photo service. I prefer to spread my data across various providers. That way, no one has access to everything.
In the end, it all boils down to what’s important for you. In some societies, privacy is not valued and price is the primary factor for making buying decisions. Google fits well there. In other societies or sub-sections of the populations, quality of product and willingness to pay for that quality matter, Apple wins there.
- I still haven’t found decent alternatives to Google Search. Gmail is good simply based on search capabilities. But most of my communication is now spread across WhatsApp and Messages for Mac [↩]